Genesis held a "Genesis House Design Night" for local media at Genesis House, the brand's comprehensive cultural space in the Meatpacking District, Manhattan, New York, where the X Speedium Coupe Concept (X Speedium Coupe) was unveiled.
The X Speedium Coupe is a concept model that combines the Genesis design philosophy with a vision for the future.
At the event, Genesis also announced plans for large-scale production and sales in the U.S. electric vehicle market, where global automakers compete.
◇X Speedium Coupe: imagine the future of Genesis electrification
The X Speedium Coupe is a concept model that takes another step forward from the "Genesis X" unveiled last March and more clearly expresses "Athletic Elegance", Genesis' unique design language.
The car's name, X Speedium Coupe, was inspired by Korea's representative race track, where Genesis designers experienced the joy of driving, and reflects the belief that the value of driving pleasure must be constantly upheld even in the era of electrification.
Unlike the general concept model, which is produced with mass production models in mind, the X Speedium Coupe is a model in which the shape or weight of the car is not defined.
Luke Donckerwolke, Vice President of Genesis CCO (Chief Creative Officer), said, "The Genesis X Speedium Coupe is a design model of sorts and was born from free design practice without going through a standardized process." The DNA of the Genesis brand shows the endless design possibilities for electric vehicles of the future.”
The X Speedium inherited the "less is more" "reductive design" principle that was applied to the design of the Genesis.
According to this principle, neat lines and exquisite curves, located in the right place, show sophisticated luxury.
On the front of the car, you can see the evolution of the "two lines" and "wings"*, which are typical Genesis design elements in line with the era of electrification. Although the grille feature was left out due to the nature of the electric vehicle, Genesis rethought the unique "CrestGrille" design with two lines.
Headlights with integrated daytime running lights, low and high beams and turn indicators also hint at the future design direction of the Genesis, in line with the era of electric vehicles.
Viewed from the top of the concept model, the most striking design element is the hourglass silhouette applied style. The curved wheel arch creates a muscular effect, emphasizing a strong and passionate image.
Another typical Genesis design feature, the Parabolic Line starts from the hood and continues to the end of the rear, forming a gentle curve reminiscent of a classic car. The flowing lines of the X Speedium Coupe, shaped in this way, create an elegance that is not overbearing.
At the rear, the design of the trunk catches the eye. The V-shaped brake light at the top contrasts with the oval trunk, creating a strong tension unique to the Genesis.
The X Speedium Coupe is painted in a deep metallic emerald green "Inje Green" which was based on the color used in classic cars in the past. Inje Green is named after the location of the Korean race track, which creates an elegant, timeless atmosphere with a dynamic and fast-paced image.
◇Electrified model GV70 locally produced in the USA… Strengthening the US electric vehicle market
At the event, Genesis announced that the electrified GV70 will be the first locally produced Genesis brand electric vehicle model in the United States.
Starting in December this year, Hyundai Motor Company plans to begin production of the electrified GV70 model at its Alabama plant in the US to enhance its ability to respond to US EV demand and further expand its market share.
Genesis also announced the launch of Priority One, a local procurement program for the first purpose-built electric vehicle, the GV60. The main content of the program is to provide various customized services such as optimal communication with the seller through the "Genesis Concierge Agent".
Genesis has continued to increase its sales in the US market for 16 consecutive months since December 2020. Specifically, the US market recorded sales of 11,700 units in the first quarter, the highest since entering the US market in 2016.
Genesis also unveiled its electrification vision last September to complete its line of carbon-free vehicles for a sustainable future by 2030, rather than being content with gains such as strong sales growth and brand value.
◇Genesis House: A "cultural oasis" in the heart of New York
The Genesis House, which opened last November, is not only an exhibition space for cars, but also a comprehensive cultural space, including a restaurant, a library, a tea pavilion and a garden terrace, and is becoming an oasis in New York.
Spreading the bold and innovative spirit of the Genesis brand, it provides a differentiated customer service experience based on Korean culture that genuinely welcomes customers.
Genesis House is an outer space designed specifically to showcase the Genesis brand in harmony and balance with the surrounding landscape.
On the ground floor, where Genesis House Design Night took place, is the Basement Stage, a multi-purpose space that can host events such as new car launches. The basement stage is equipped with a three-sided LED stage, light and sound system, which allows for various performances and exhibitions.
The first floor is an exhibition space where you can see a variety of cars, from the entire Genesis lineup to concept models with a vision for the future of the brand. A dedicated curator provides detailed explanations of the vehicles on display in various languages such as Spanish, French, Chinese and Korean, as well as English.
On the second floor of Genesis House, under the motto "Enjoying Korean Daily Life", there is a cultural space that reinterprets Korea's unique beauty and traditional values in a modern way, such as △Tea Pavilion △Library △Genesis House Restaurant △Terrace Garden.
In particular, "Genesis House Restaurant", created in collaboration with "Onjieum", a Michelin-starred restaurant, and the Research Institute of Traditional Culture in Seoul, is an elegant and creative gastronomic experience based on Banga cuisine influenced by royal cuisine in during the Joseon Dynasty. offer A combination of traditional Korean wines will also add to the enjoyment.
The "Garden Terrace" on the 2nd floor, a space that reflects the concept of an alley behind a wall and a low wall courtyard, unique to hanok, is designed as a comfortable space for enjoying a drink.
*WingFace refers to the front end design embodying the Genesis wing emblem.